Saturday, April 12, 2008

A sight for sore eyes

It's great to see the impactful and brilliant Manhattan Mini Storage ads! It's simple and it's wonderful: MMS will donate $25 on your behalf to one of 5 organizations when you rent. The Coalition to Ban Horse-Drawn Carriages is among them, along with Planned Parenthood of NYC, Animal Haven, The NYC Gay & Lesbian Anti-Violence Project, and Citymeals-on-Wheels. All wonderful organizations. This is a tremendous ad campaign from a company with a social conscience.
I love all of these ads! This one will have an impact in making more people aware of the cruelty of the horse-drawn carriage industry. In a predictably vulgar fashion, some in the carriage industry behaved very badly upon learning of this campaign. Carriage people would do well to keep it real and always be mindful of laws that prohibit menacing behavior. Cheers.


2 comments:

Jason Bayless said...

I see these posters all over NYC, they are great! Its so good to see a company standing up for what they see is right.

Mary Alice said...

Jason, thanks for commenting. I LOVE these ads. Don't you wish they would stay up forever? They're having an impact. And I think it means a lot to people that a company will take a stand on this or any other issue.